Mother Hen’s packaging is getting a makeover!


Mother Hen’s packaging is getting a makeover!
Mother Hen’s packaging is getting a makeover!
The brand identity has been updated and packaging has been modernized to better reach the new generation of Canadian parents.
Sporting a whole new look, the packaging is even more attractive and easy to spot. Purees, on the other hand, are still prepared with the same original recipes babies love, with premium ingredients reassuring for every hen parent. Mother Hen purees are more than ever essential for those who want to offer homemade quality with confidence, and… without the dishes!
Packaging comprehension made easy
Mother Hen knows all too well that parents of young babies have little time, which is why she wanted to offer frozen purees with easier to understand packaging enabling a quick and informed choice. Main ingredients are now highlighted on the front of the package and a color code has been adopted according to the food category, making them that much easier to identify in the frozen food aisle.
Good to know
In order to make it easier for parents to navigate the product assortment, the suggested age category is clearly indicated at the bottom front of the packaging. Choosing the perfect baby puree has never been easier!